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企业市场调查中敏感性问题的处理

2002-10-15分类号:F713.52

【作者】涂光华  马岚
【部门】湖南大学统计学系   湖南大学统计学系
【摘要】With the development of the information era, the enterprises are required to collect a vast amount of market data and enterprises’market research is a good way to obtain them.But no matter that market research,or enterprises’market research,even the research or sensitive questions,is the disadvantage in our country at present.The stratified\|weakened model is designed to manage sensitive questions in our article,which is aimed at putting forward a new method to perfect our market researching system.
【关键词】企业市场调查  敏感性问题  分层弱化模型
【基金】
【所属期刊栏目】统计研究
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