关于顾客满意度指数的若干问题研究
2003-11-15分类号:F274
【部门】中国人民大学统计系
【摘要】The customer satisfaction index has great importance in ecomomic life.This article is mainly concerned with following three aspects:the first is the constructon and development of customer satisfaction index model in different countries;the second is the comparation of two kinds of model estimation method;and the third is the sampling plan of customer satisfaction index and corresponding computation of the index.Then the author gives some advice on the construction of China customer satisfaction index.
【关键词】顾客满意度 PLS LISREL 模型
【基金】
【所属期刊栏目】统计研究
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