市场营销中的信息交流活动
2003-01-30分类号：F713.50
【部门】西南师范大学信息管理系 重庆400715
【摘要】The paper analyzes the information communication activities in marketing in 4 aspects,i.e.product,price,place and promotion,and discusses the advantages and disadvantages of each information communication means.The development trend of information communication means is also predicted.
【关键词】marketing information communication comparative study development trend
【基金】
【所属期刊栏目】情报理论与实践
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