基于知识管理的CRM体系架构
2003-07-30分类号:F270
【部门】北京大学信息管理系 北京100871
【摘要】With the formulation of customer centered competitive strategies in enterprise transformation process,customer relationship management(CRM) and knowledge management (KM) have become the focus of the enterprises'concern.This article attempts to guide the enterprise to using the idea,technology and m...
【关键词】enterprise knowledge management/CRM system configuration
【基金】
【所属期刊栏目】情报理论与实践
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