信息商品品牌推广初探
2002-09-30分类号：F713.51
【部门】南京邮电学院管理系 江苏210003
【摘要】In the present market competition,the brand effect is becoming more and more prominent.Therefore, it's of great significance to analyze the way to popularize the brand of information commodity.In this article,4 characteristics of information commodity's brand is discussed,and a cognizant model is...
【关键词】information commodity popularization strategy/brand
【基金】
【所属期刊栏目】情报理论与实践
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