基于信息产品的市场营销策略研究
2002-07-30分类号：F713.5
【部门】中国科学技术大学信息管理和决策科学系 安徽230026
【摘要】Information product is different from the other products Enterprises that produce information products should adopt different marketing strategies This article discusses the marketing strategies of these enterprises in 4 aspects,that is,product,price,channel and strategies for promotion
【关键词】information product information market marketing
【基金】
【所属期刊栏目】情报理论与实践
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