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论新型消费文化下的网络营销策略

2002-07-30分类号:F713.36

【作者】陈昆玉
【部门】西安交通大学管理学院 陕西710049
【摘要】With the development and wide application of Internet technology in the 21 st century,the traditional consumption culture is changing rapidly and a new consumption culture is taking shape.Under the influence of this new consumption culture,the idea of Internet marketing will have new connotatio...
【关键词】Internet  marketing  strategy/consumption culture
【基金】
【所属期刊栏目】情报理论与实践
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