网络环境下的信息市场营销
2001-11-30分类号:F49
【部门】武汉大学信息管理学院 湖北430072
【摘要】Based on the difference between information commodity and the other commodities,this paper analyzes the feasibility and necessity of marketing information on the Internet.It also probes into some new methods from the angles of product,price,promotion,channel and safety.
【关键词】Internet information market marketing
【基金】
【所属期刊栏目】情报理论与实践
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