购物中心的顾客行为:调查、比较与验证
2001-02-15分类号:F713
【部门】西安交通大学管理学院 香港城市大学 美国Mercyhurst学院 香港浸会大学
【摘要】The heart of business marketing is to study and understand customers' behavior, design and develop products following customers' demand and peculiarities, nail down target markets, shape marketing policies and select marketing channels. The research papers by the Chinese and foreigners of consuming ...
【关键词】h
【基金】
【所属期刊栏目】管理世界
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