【摘要】Nowadays,with the rapid development of economy and technology,Chinese film & television industry has made great advancement,owning a prosperous domestic market and gaining a lot of profits.However,the overseas market of Chinese film & television works is still lagging behind.As the economic globalization has fastened the free trade in the world,its international distribution is important for it could represent Chinese cultural values and help to spread Chinese "soft power".Therefore,some strategies would be proposed in the essay,in order to solve the existing problems in the international distribution of Chinese film & television works,such as box-office deficits,cultural discounts and trade barriers,etc.