SWOT分析应用于竞争情报活动的实例研究——SWOT分析与“赛特”之成功
2000-07-30分类号：G350
【部门】北京大学信息管理系!北京100871
【摘要】The meanings and application steps of S WOT analysis method are introduced.The successful application of this method in Sai Te Group is investigated.Finally,the paper points out the practical and imme diate significance of SWOT analysis method.
【关键词】competitive intelligence decision analysis/SWOT
【基金】
【所属期刊栏目】情报理论与实践
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